The magic of the place

Editorial by Stefan Mannes, Managing director kakoii Berlin/Tokyo

Just for a moment, forget the names Google, Apple, and eBay. Imagine to yourself you’re standing in the heart of Silicon Valley: What do you see? Factory halls and offices – as far as the eye can see. And now remember again the names that have left such an indelible impression on your life. Feel the thrill, the history, and the awe. Let your thoughts sweep over the potential of this place. And suddenly you will feel that you are not in front of Google in San Francisco or above CERN in a Genevan suburb. You are faced with the legends of our future.

Adlershof is one of these places – a place with the DNA of progress. Nobody here sits on their past successes. Here, they are an incentive to others: the birthplace of aviation today flies to Mars. Here, Adlershof is lightyears ahead, not only in research, but in event culture as well.

Berlin is one of the last creative hotspots in Europe – and in high demand from event agencies all over the world. On the other hand, the event density in the centre of Berlin is not a particularly easy matter for the international public. In modernised industrial facilities, glamorous grand palaces, and on romantic Spree islands, profound inspiration gladly gives way to entertainment. Everyone here has the feeling of missing something – something better.

This respect, Adlershof is different without wanting to be. Here, art is not the daily endeavour, but research. On 4.2 square kilometres, 16,000 people are working on the legend of our future. You don’t need to know this – you feel it.

This is the unique feature of the event location Adlershof. A promise to our progress that all expectations will be exceeded and sweep everyone with them. Ultimately, the success of an event is defined by the one factor only – does it leave the public untouched, or can it inspire them beyond the evening programme?

The place of DNA relevance grows without displacing. It shines without blinding. And it inspires without compromise. Adlershof is one of these places.