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Privacy policy on the use of our social media profiles

We use multiple social media channels to draw attention to ourselves. Protecting your personal data is very important to us while using these channels. In the following, we inform you about the processing of personal data when using these channels. If you have any further questions about the handling of your personal data, please do not hesitate to contact our data protection officer. Please contact the data protection officer if you have any questions regarding data protection or if you wish to exercise your rights as a data subject, insofar as they fall within our area of responsibility.

A. Responsible

WISTA Management GmbH
Rudower Chaussee 17
12489 Berlin
Germany

B. Data Protection Officer

Please contact the data protection officer if you have any questions regarding data protection or if you wish to exercise your rights as a data subject, insofar as they fall within our area of responsibility:

datenschutz(at)wista.de

C. Social-Media

We currently run the following social media channels:

LinkedIn

XING

Facebook

YouTube

Instagram

Pinterest

 

With the companies behind the following channels, we jointly process personal data:

  • Facebook (Meta)
  • Instagram (Meta)
  • LinkedIn
  • XING
  • Pinterest
  • YouTube (Google)

Where our influence on data processing ends, the limit of our responsibility is reached. From that point onwards, it is not possible for us to influence the data processing by the channel operator. We are therefore unable to provide any information about what personal data is processed by them.

For further information on the processing of the personal data collected and the options to object, please refer to the corresponding data protection declarations of the companies behind the specific social media channel.

D. Processing of personal data by us

Submitted data such as comments, videos, pictures, likes, public messages that you leave on our social media channels may be published by the social media platforms. These will only be used or processed by us for the following purposes.

Personal data transmitted to us via social media, such as documents or communication data, will not be published by us, but it cannot be ruled out that the social media operator will process or publish this data.

We would like to point out that we do not wish to receive applications via messengers, such as Facebook Messenger, as these cannot guarantee the protection of your personal data to the extent that is necessary and pursued on our part.

We also reserve the right to delete content should this be necessary. Where applicable, we share your content on our site if this is a function of the social media platform and permissible and communicate with you via the social media platform.

The legal basis for our data processing within the framework of the social media channels is Art. 6 para. 1 lit. f GDPR. The data processing is carried out in the interest of our public relations work and upholding modern ways of communication.

Some of the social media companies are located in the USA and other countries outside the EU and the EEA. The personal data may therefore also be processed by the provider of the respective platform in countries outside the EU. Please note that companies in these countries may be subject to data protection laws that do not offer the same level of protection for your personal data as is the case in the member states of the EU and provided by the GDPR.

Insofar as data is processed outside the EU/EEA, Meta Platforms Inc. and Google LLC have certified themselves in accordance with the Data Privacy Framework (DPF) programme and are registered in the Data Privacy Framework list of the International Trade Administration (ITA). This means that Meta and Google have publicly committed to compliance with DPF obligations and any data transfer to the US is unobjectionable based on the European Commission's current adequacy decision of 10 July 2023.

A list of currently certified US companies can be found here: www.dataprivacyframework.gov/s/participant-search. More information on the Data Privacy Framework Programme can be found on the official website of the ITA: www.dataprivacyframework.gov/s/.

We would also like to point out that we have no influence on the scope, type, and purpose of the data processing by the provider of the social media platform. For more information about the processing of your data by the social media providers, please refer to the privacy policy of the respective platform provider.

E. Processing of personal data by the social media providers

On our social media websites, you will find links to other company websites on social media platforms. You can recognise links to the websites of the social media services by the respective company logo. If you follow these links, you will reach our corporate presence on the respective social media platform. When you click on a link to such a platform, a connection to the platform's servers is established. This transmits to the servers of the platform that you have visited our website.

In addition, further data is transferred to the platform provider. This may include the following data:

  • Address of the website on which the activated link is located.
  • Time and date the website was accessed, or the link was activated
  • Information about the browser and operating system used
  • IP address

Please note the fact that the social media provider stores the data (e.g., IP address, preferences and personal interests, behaviour on the platform, any personal information stored on the platform, etc.) of users and uses it for business purposes.

We would like to point out that the respective provider of the social media platform uses web tracking methods. We would also like to point out that web tracking can also take place regardless of whether you are logged in and/or registered with the social media platform. It is not possible for us to influence the web tracking methods of the platforms. If, for example, you would like to switch off the web tracking, you must arrange this on the respective website of the provider.

If you are registered to the social media channels and are logged into your private account, the social media provider can associate your visit to our page with your very account. If you want to prevent the provider from linking data about your visit to our fan page with your membership data stored with the platform, you must

  • log out of the social media platform before each visit to our fan page,
  • delete the cookies stored on your device
  • and close and restart your browser.

In this way, according to the social media providers, all information by which you can be identified by Facebook is deleted.

It cannot be ruled out that the provider of the social media platform uses your data to create a profile of you and thus generates personalised advertising for you.

For more information on data processing by the provider of the social media platform and further objection possibilities, you can view the data protection declarations of the respective operators here:

In cases where we are jointly responsible for processing with the provider, you can find the main content of the joint processing of your data here:

F. Facebook and Instagram Insights

Via the so-called "Insights" of the Facebook/Instagram page, statistical data of different categories are available to us. These statistics are generated and provided by Facebook and Instagram respectively. As the operator of the site, we have no influence on the generation and presentation of these statistics. We cannot disable this function or prevent the generation and processing of the data.

For a selectable period of time and for the categories fans, subscribers, reached and interacting persons, the following data is provided to us by Facebook/Instagram in relation to our Facebook or Instagram page:

Total number of page views, “likes”, page activity, post interactions, reach, video views, post reach, comments, shared content, replies, proportion of men and women, origin in terms of country and city, language, shop views and clicks, clicks on route planners, clicks on telephone numbers. Data on the Facebook groups linked to our Facebook page are also provided in this way.

Due to the constant development of Facebook/Instagram, the availability and processing of the data changes, so that we refer to the aforementioned Facebook/Instagram privacy policy for further details.

We use this data, which is available in aggregated form, to make our posts and activities on our Facebook or Instagram page more attractive to users. In this context, we receive anonymised data on the users of our Facebook and Instagram fan pages. It is not possible for us to draw any conclusions about your person as a result. For example, we use the distribution according to age and gender for an adapted address and the preferred visiting times of the users for a time-optimised planning of our posts. Information about the type of end devices used by visitors helps us to adapt the visual design of the posts accordingly. In accordance with the Facebook and Instagram terms of use, which each user has agreed to as part of creating a Facebook or Instagram profile, we can identify the subscribers and fans of the page and view their profiles and other shared information from them.

G. Analysis

We also use analysis functions as part of our YouTube, Pinterest, Xing and LinkedIn pages. These allow us to statistically evaluate your usage.

As the owner of company pages on YouTube, Pinterest, Xing and LinkedIn, we can retrieve and analyse a summary of aggregated data in the form of statistics. This allows us to derive measures, gather insights about our target group and gain greater reach for our posts.

We receive the following information:

  • Likes
  • Followers
  • Comments
  • Field of activity, company size, industry
  • Career level
  • Page views
  • Gender ratio
  • Age distribution
  • Regional distribution of users
  • Post coverage (impressions)

Due to the constant development of the social media platforms, the availability and processing of the data changes, so that we refer to the aforementioned data protection declarations of the social media platforms for further details.

H. Your rights as a data subject

We will be happy to provide you with information on whether and which of your personal data is processed by us and for what purposes (Art. 15 GDPR). In addition, you have the right to rectification (Art. 16 GDPR), the right to restriction of processing (Art. 18 GDPR), the right to erasure (Art. 17 GDPR) and the right to data portability (Art. 20 GDPR) under the respective legal conditions.

According to Art. 21 (1) GDPR, you have the right to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) sentence 1 lit. e or f GDPR for reasons that arise from your particular situation; this also applies to profiling based on these provisions. We shall no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of your person, or the processing serves the assertion, exercise, or defence of legal claims.

If personal data are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing according to Art. 21 (2) GDPR; this also applies to profiling insofar as it is related to such direct marketing.

To exercise your aforementioned rights, please contact us by email datenschutz(at)wista.de or by post at our company address. The exercise of your above rights is free of charge for you.

Without affecting these rights and the possibility of seeking any other administrative or judicial remedy, you may at any time exercise your right to file a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you violates data protection rules (Article 77 of the GDPR).

Contact

WISTA Management GmbH

Rudower Chaussee 17
12489 Berlin
+49 30 6392-2210
BueroGF@wista.de
Website